mastered for itunes

Apple Digital Masters

We are proud to announce that we are now on the exclusive list of studios certified by Apple to provide high resolution masters that can be branded as Apple Digital Masters.

From Billboard.com:

"On August 7 Apple Music announced the launch of Apple Digital Masters, a new initiative by the streaming giant that combines all of its “Mastered for iTunes” offerings into one global catalog. This is the company’s first public acknowledgement of the initiative, which it has been quietly unveiling for some time.

Launched in 2012, Mastered for iTunes created a set of guidelines and software tools (distributed for free) that allowed engineers to optimize their music for the digital download service format by encoding from high-resolution masters. The goal of the program was to create studio-quality sound files virtually identical to the original master recordings (aka "lossless" audio), which were then placed in a special “Mastered for iTunes” section on the app."

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